As concerns about the TikTok ban grow, another popular social media app in China, REDnote, quickly became popular on the U.S. Internet and became the number one free app downloaded in the Apple App Store.
As of Monday (13th), REDnote has topped the Apple App Store download list, followed by TikTok's photo-sharing application Lemon8 and OpenAI's ChatGPT. Many TikTok creators are eager to find alternatives to continue posting videos, while paying attention to whether the TikTok ban will take effect.
TikTok beauties collectively flee to REDnote
The reason for this situation is that there are only 5 days until the TikTok ban takes effect.
If nothing else, on January 19th, U.S. time, mobile app stores such as Apple and Google will remove TikTok, and American users will not be able to download or update it.
American users who have already installed TikTok cannot use it either. Internet hosting services will no longer support this application.
TikTok has 170 million users in the United States. Just when the US media is speculating about which platform will be the biggest winner, Instagram or YouTube.
REDnote on the other side of the ocean smiled.
Overnight, American TikTok users poured in, and REDnote directly became the number one downloaded APP in the US App Store. Not only did it bring a feast of cultural exchange, but it also seemed to make REDnote's entry into the US market skip the planning stage and become a reality.
TikTok refugees
A large number of American TikTok users have flocked to REDnote and call themselves “TikTok Refugee” .
After greeting everyone, they began to share their talents, pets and daily life...
Post traffic is good, especially for young beauties.
Sunny girl, who joined earlier, claims to have just turned 18 and already has 11,000 fans.
Some American users have integrated very quickly, and some people have already used memes such as "You use it during the day, we use it at night", truly realizing C in the morning and A in the evening... (Use products containing vitamin C in the morning and products containing retinoid A at night.)
Opportunities and challenges of REDnote
Why did this incredible wealth fall on REDnote?
On the one hand, there are TikTok’s American competitors, which we really can’t beat.
YouTube is not a short video platform, medium and long videos are the mainstream.
Instagram has become a platform for chasing stars, with boring and unrealistic content, not to mention the huge gap in recommendation algorithms.
In contrast, the content of REDnote is more decentralized and closer to life. Many American netizens said that REDnote knows their preferences very well and likes all the things it recommends.
Moreover, REDnote registration does not require a Chinese mobile phone number, making it convenient for American netizens to register accounts.
Many American netizens also said that they were using this method to express their dissatisfaction with the ban on TikTok.
In addition, TikTok is also encouraging its American users to migrate to another of their apps, Lemon8.
Lemon8 is also a lifestyle community, focusing on beauty, fashion, food, and travel. Many people have previously called it "Byte's overseas version of REDnote".
Zuckerberg’s sky is falling
When he woke up, Zuckerberg's sky collapsed. He didn't expect that American users would be so "persistent"!
Thought that after TikTok was blocked, Zuckerberg would receive such huge traffic and pop the champagne. But who would have known that the first fun of the new year in 2025 would actually be made by himself.
These lost TikTok users did not turn to Instagram as he expected, but instead turned to REDnote.
Ha ha ha ha
