Its financial report shows that in the first half of 2024, the revenue of company in the Southeast Asian market reached $76.51 million, accounting for 41.1% of the total overseas revenue. In the third quarter of this year, revenue of POP MART increased by 120%-125% year-on-year, among which Hong Kong, Macao and Taiwan and overseas revenue increased by 440%-445%, far exceeded expectations.

In fact, success of POP MART is not accidental, but the result of precise layout. POP MART Financial Report mentioned that the company has designed refined marketing and localization service strategies for different countries and different e-commerce platforms; In terms of store location, it fully combines local characteristics and opens stores in landmark locations to enhance brand influence.